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Gay & Lesbian Consumer Index®
Community Marketing, Inc. (CMI), the San Francisco-based gay and lesbian research, marketing and communications firm, first released the most comprehensive LGBT (lesbian, gay, bisexual, transgender) market research report ever conducted, the Gay Consumer Index and the Lesbian Consumer Index, in August 2007. The initial Index study was co-produced by Rivendell Media, and sponsored by ABSOLUT®. The Index was updated in 2009 to include results from CMI's 3nd Annual Consumer Index™ study, sponsored by ABSOLUT®.
"Never before has an LGBT research study been based on a sample size of such proportion, and from such a broad spectrum of consumers," said Thomas Roth, President of Community Marketing, and the survey's chief architect. The resulting Gay Consumer Index and Lesbian Consumer Index reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come," Roth added. 2008 Survey participants were solicited through over 75 widely distributed internet and print publications, including: 411 Magazine, A Bears Life Magazine, Bay Area Reporter, Bay Windows, Between The Lines, Chicago Free Press, Curve, Dallas Voice, Edge, Fugues, Gay Ad Network, Gay People's Chronicle, GayWheels.com, Genre, HX Magazine, In Los Angeles Magazine/Frontiers, Instinct, Jane and Jane, Just Out, Logo Online, Metro Weekly, Next Magazine, Olivia, Out & About, Out Front Colorado, Outlook Weekly, OutSmart, Philadelphia Gay News, Pink Banana Media, Q Notes, Southern Voice, The Leather Journal, The Ozark Star, Washington Blade, Watermark, Windy City Times, and many others. These media partners contributed their survey participants into Community Marketing's own proprietary survey panel developed since 1994, which includes respondents from many other leading event and media companies such as The Advocate, Gay.com, PlanetOut.com, GayWired.com and Passport. Click here to download CMI's Approach to Market Research. Click here to download a profile of CMI's 50,000+ LGBT Consumer research panel. To receive research announcements and updates, please be sure to sign up for our newsletter. |
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Community Marketing, Inc. • 584 Castro St. #834 • San Francisco, CA 94114-2512 USA |