|
|
  Market Intelligence Your most efficient and successful approach the LGBT market will be on a firm foundation of knowledge. This should include: Knowledge of your overall potential market (and identified sub-markets), market size, market locations, feasibility, baseline for measuring growth and setting realistic goals, etc. Insights about your customers, including their preferences, motivations, sensitivities, propensities, purchasing habits, etc. Knowledge of how to cost-effectively reach your customers, including which information resources they use, preferred imagery, appropriately matched products or services, copy, incentives, response vehicles, etc. Without this foundation, on what are you building your campaign? Jumping into the LGBT market (or any market) without proper preparation is like shooting in the dark. The LGBT market is dynamic and rapidly evolving. So whether you are new to the market or an LGBT market veteran, don’t consider market research a one-time exercise. Periodically taking a pulse on the market will keep your marketing plan healthy and productive. We recommend a regional or national survey every 18-24 months, with focus group reviews of new products or services, creative, offers, etc. as introduced. Through our “Gay Market Research + Development Lab®” practice, we bring you the benefit of 17 years of LGBT market specialization. Far beyond delivering numbers and charts, our research delivers experience, relationships, and deep insight that is unparalleled. We’ve provided LGBT market insights to dozens of market leaders (both newcomers and market veterans), including:
Please review these pages to explore how Community Marketing’s expertise can guide you through this Contact Community Marketing, Inc. for more information or a project quote:
|
||||||
Community Marketing, Inc. • 584 Castro St. #834 • San Francisco, CA 94114-2512 USA |
|||||||
