Thomas Roth and David Paisley, leaders of the Community Marketing team, have developed and presented LGBT educational workshops and training sessions since 1993. With broad client services experience, as well as over a decade of conducting LGBT market research surveys and focus groups, Mr. Roth and Mr. Paisley speak from a level of experience that is unmatched today. Community Marketing's workshops are customized for each presentation, and bring this lively, interactive and thought-provoking topic to any educational environment.
Mr. Roth and Mr. Paisley offer a range of 45-minute to 3-hour keynotes, presentations, seminars and workshops.
- Cost-Effectively Reach—and Professionally Serve—The Gay & Lesbian Community
- Learning from Case Studies: What makes a product, service or supplier “Gay-Friendly?”
- Market Research Review & Interpretation: Trends and insights from over a decade of LGBT market studies
- Custom presentations may be organized on your behalf, to fit any agenda and schedule.
How To Cost-Effectively Reach—and Professionally Serve the LGBT Community
This is our “Gay & Lesbian Marketing 101,” a comprehensive and very practical orientation to your opportunities in the global gay market place. Discussion includes a review and interpretation of Community Marketing's LGBT market research, including industry trends and projections. Learn what “gay-friendly” means, and how you can ensure that your company or organization is perceived favorably. Make your gay market initiatives a sure success by using our marketing and publicity tips, based on over a decade of advising industry leaders. This session will be valuable to all attendees, but is especially recommended for newcomers to the gay market.
Case Studies. Learn from the Successes of Market Leaders Around the World
Take a virtual “gay and lesbian world tour” through the presentation of gay market advertising from product and service providers around the globe. Save time and resources by learning from the successes and challenges of your colleagues. “The Gay Market” is being discussed in marketing planning sessions everywhere. How do you fit in? How can you compete? How can you stretch limited funds and make an impact? You’ll find these answers and more in this lively, entertaining session. Valuable for newcomers and gay marketing veterans alike.
Contact Community Marketing, Inc. for more information:
Email or call us at 415/437-3800
