Market Planning & Preparation

After building your solid foundation of knowledge on market research, you will be in a position to interpret your own products and services to appropriate matches in the LGBT market place. You’ll know who your best markets are (age, gender, relationship status, geographic location, etc.), and how to best reach them with what messaging.

At this point, you’ll want to assess your internal policies and best practices, and ensure you are an exemplary corporate citizen. Gay and lesbian consumers, perhaps far more than their mainstream counterparts, are acutely aware of companies’ employment equality and corporate philanthropy.

Community Marketing brings our diverse market specialists and decades of cumulative experience to the table.
We’ll advise on creative imagery and copy, and make finely-tuned, cohesive and comprehensive marketing plan recommendations--all informed by the research--and advise your internal ad executives or ad agency.

Or we can take care of your LGBT campaign implementation and management, as well. We have long-term relationships with all the leading regional and national media, and can often deliver value-priced ad campaigns.

But equally important is getting a buy-in at all levels. Our presentations, workshops and on-site training
will bring everyone into the fold, and earn you the support you’ll need going forward with a long-term
commitment to the LGBT market.

We’ve developed, implemented and managed marketing campaigns for many market leaders
(both newcomers and market veterans), including:

• Delta Air Lines
• Photoworks
• Kimpton Hotels & Restaurants
• San Francisco Convention & Visitors Bureau
• Cirque du Soleil / Gay Days & Nights Las Vegas
• Moonstone Properties

Please review these pages to explore how Community Marketing’s expertise can guide you through this
extremely important step, and ultimately expedite your market entry (or growth, if you’re already in the market)
saving you time and money.

Contact Community Marketing, Inc. for more information or a project quote:
Email or call us at 415/437-3800