TAG Approved® Accommodations

A unique program for "gay-friendly" hotels, resorts and B&B's

TAG Approved® Accommodations: Presenting a unique opportunity for
“gay-welcoming” hotels, resorts and B&Bs to qualify with objective standards, and cooperatively reach and serve the gay and lesbian community. Register today to unlock a new world of opportunity.

 

 

Community Marketing’s
Travel Alternatives Group (TAG)

TAG or the Travel Alternatives Group is a decade old program that assists hotels appropriately serve and reach the gay and lesbian community. Over 1,000 hotels are involved in the program. Any gay or gay-welcoming accommodation (from small boutique hotels to large, flagged chains) may participate as long as the property meets TAG's acceptance standards. Please see application for details.

The program's annual membership fee of $159.00 US is priced so all hotels can participate, large and small.

Being a TAG Approved® Accommodation is a cost-effective way to reach gay and lesbian consumers in North America

Membership includes six practical marketing and consultation benefits:

Listing and link on the online worldwide internet directory, www.tagapproved.com and authorization to use the TAG Approved® Logo on all promotional materials.

Listing in our annual TAG Approved® Accommodations print directory. 40,000 copies of the directory are published every year and distributed by direct mail to key gay consumers, meeting planners, press and travel agents. Printed in two 20,000 runs - Spring and Fall to keep all member information updated.

Quarterly "TAG Approved® Accommodations" member newsletter.

Discounts on popular LGBT direct marketing programs offered by TAG and our media partners.

Includes print guidelines and free telephone consultation to create or update your hotel's diversity training to include LGBT-sensitivity concerns.

Partnership with Travelocity which allows TAG properties to be exclusively listed on the Travelocity gay microsite (available for accommodations with existing Travelocity partnership).

If you would like your property to be TAG Approved® complete the attached registration form. Your property must meet or exceed TAG's minimum conditional acceptance standards to qualify. For information, contact Glen Fishman at (415) 437-3800 or by email at glen@CommunityMarketingInc.com.

 

Downloads:
Information about the TAG Approved® Accommodations Program
Application form for your property to become TAG Approved®
Advertise your property via our consumer email broadcast
Advertise in our 2008 print TAG Approved® Accommodations Directory

Links:
View a current listing of TAG Approved® Accommodations

 

TAG Approved is a registered trademark of Community Marketing, Inc.