| For immediate release: San Francisco, CA, September 22, 2010 Contact: David Paisley; 415-437-3800 or david@communitymarketinginc.com First-ever survey of LGBT-owned companies and LGBT-friendly corporations yields a trove of findings and a roadmap for increasing LGBT-related business-to-business commerce. Membership in NGLCC and local LGBT chambers of commerce leads to more business-to-business opportunities. Complete findings to be presented at the 2010 NGLCC National Business & Leadership Conference, November 18-20 in Washington, D.C. (San Francisco, CA, September 20, 2010) — A breakthrough survey of over 1,400 LGBT business decision-makers was recently conducted by Community Marketing, Inc. (CMI), an LGBT market research and communications firm based in San Francisco. The report highlights significant opportunities for LGBT-owned firms to grow their business, as well as for large corporations to more easily source LGBT-owned suppliers. The study also showed that the National Gay & Lesbian Chamber of Commerce® (NGLCC), and local LGBT chambers of commerce have successfully nurtured the growth of LGBT-related business-to-business commerce. “Sourcing LGBT suppliers used to be like finding a needle in a haystack,” said Irwin Drucker, Program Director, LGBT Supplier Diversity, IBM. “There is no way a large corporation could include LGBT in their supplier diversity program without NGLCC.” The vast majority (72%) of respondents overall don’t realize major corporations look to buy from LGBT-owned companies, indicating a sizable business development opportunity. By contrast, respondents who are NGLCC members are nearly three times more likely than nonmembers (70% vs 24%) to know that major companies buy from certified LGBT-owned firms, underscoring one of the most beneficial aspects of membership in NGLCC and local LGBT chambers of commerce. “Through our involvement in the NGLCC, we’ve been able to connect with LGBT business decision makers, thus growing exponentially in the past several years: quadrupling from two to eight employees and at least doubling our revenue,” said Alan “Chip” Green, Jr., Managing Partner of gay-owned Green Ink Marketing Communications. “We are now a more robust global supplier.” Business-related commerce among LGBT-owned companies and LGBT-friendly corporations had never been studied prior to this research. “LGBT marketing is almost entirely consumer-focused,” said Thomas Roth, President of Community Marketing, Inc. (CMI). “This study indicates a viable opportunity in the ‘LGBT B2B’ segment that is often ignored.” CMI conducted this first-of-its-kind online survey of over 1,400 U.S.-based respondents in partnership with NGLCC. The study was supported by Hyatt Hotels, Chubb Group of Insurance Companies and Wells Fargo Bank. The goal of the study was to quantify and qualify the purchasing habits, motivations, and behaviors of LGBT-owned companies and LGBT-friendly corporations, and determine opportunities for increasing LGBT-related B2B commerce. Respondents were drawn from a “business owner/manager” segment of CMI’s proprietary research panel of 50,000 LGBT consumers, NGLCC national members, and affiliated LGBT chambers of commerce members. Complete results will be presented at the 2010 NGLCC National Business & Leadership Conference [http://www.nglcc.org/DC2010], November 18-20 in Washington, D.C. After the conference, the report will be available for free download from the Community Marketing and NGLCC websites. To receive an announcement about the release of the report, register here: ### About NGLCC About NGLCC’s National Business and Leadership Conference [http://www.nglcc.org/DC2010] About Community Marketing, Inc. [http://www.communitymarketinginc.com] Community Marketing, Inc. • 584 Castro St. #834 • San Francisco, CA 94114-2512 USA ### end ### |
