Diversity Matters Radio Show: The Gay & Lesbian Market
Given the diversity among LGBT consumers there is not one single gay market. In fact there are many lesbian and gay MARKETS, and according to the latest research, quite a range of them. Community Marketing, Inc. has been expanding and diversifying our global gay and lesbian community knowledge base since 1994. Their latest research of over 25,000 lesbian and gay consumers brings to light the market diversity within the LGBT communities. Joining co-hosts Richard Friend and Judy Seidenstein on this episode are Tom Roth and David Paisley of Community Marketing Inc., and Alan Baer, Senior VP of Human Resources for Kimpton Hotels and Restaurants to talk about lesbian and gay consumers preferences, attitudes, spending patterns and other market behaviors.
Click here to listen to the Radio Show: CMI-DiversityMatters.mp3
