LGBT Tourism Demographic Profile

Use this link to obtain a complimentary copy of CMI’s 20th Annual LGBT Tourism Survey CMI’s 20th Annual LGBT Tourism Survey (December 2015)

Key findings from CMI’s 20th Annual LGBT Tourism Study have been compiled from responses from consumers who read LGBT publications, visit LGBT websites, and attend LGBT events. With over 3,000 qualified, community-representative respondents, this LGBT tourism-dedicated study offers valuable insights about consumers who may be reached through LGBT-dedicated marketing initiatives.

In addition to the Tourism Study, CMI produces online surveys, focus groups, field studies and customer satisfaction evaluations for a wide variety of clients including CVBs, DMOs and tourism offices, tour operators, hospitality groups, real estate developers, etc. In the past year alone, CMI collected and analyzed over 100,000 LGBT survey responses.

According to the U.S. Department of Commerce, the travel and tourism industry in the United States generated more than U.S. $1.5 trillion in economic output in 2014. Based on this data and CMI sample demographics, we estimate that the annual economic impact of LGBT travelers is over US $75 billion per year in the U.S. alone, not including the value of international inbound LGBT travel.

Key Findings and Observations

 For more key findings, download the 20th Annual LGBT Tourism Survey using the links below.

Permission to use this data is granted on the condition that all LGBT research references credit “Community Marketing, Inc., San Francisco, CA”

Click here to download CMI’s Approach to Market Research.

Special cross-tab reports are available to assist marketers interested in more detail on sub-segments of the LGBT market. For further information please contact: Thomas Roth or call Tom at 415/437-3800.

Use this link to obtain a complimentary copy of CMI’s 20th Annual LGBT Tourism Survey CMI’s 20th Annual LGBT Tourism Survey (December 2015)

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