TAG Approved® Accommodations
A unique program for “LGBT-friendly” hotels, resorts and B&B’s
TAG Approved Accommodations: Presenting a unique opportunity for
“LGBT-welcoming” hotels, resorts and B&Bs to qualify with objective standards, and cooperatively reach and serve the gay and lesbian community. Register today to unlock a new world of opportunity.
TAG Approved was launched in 1997 to help accommodations effectively reach and sensitively serve the LGBT community. Today, more than 2,000 hotels are involved in the program, worldwide. Any LGBT-owned or genuinely LGBT-welcoming accommodation (from small boutique hotels to large, flagged chains) may participate as long as the property meets the TAG Approved acceptance standards. Please see application for details.
The program’s annual membership is just US$179.00, affordably priced so all properties can participate, large and small.
Being a TAG Approved Accommodation is a cost-effective way to reach gay and lesbian consumers throughout North America.
Membership includes practical benefits that make the $179 annual investment very cost-effective:
- TAG Approved Accommodations Web Listings: Your hotel is listed, searchable and linked on TAG Approved’s internet and mobile optimized directory, www.tagapproved.com. Your hotel’s hyperlink is included so consumers can go directly to your website. Your property is also listed on TAG Approved’s iPhone app.
- 2014 TAG Approved Travel Directory: Your hotel is listed in the 2014 TAG Approved directory. This print publication includes a list of all 2,000 TAG Approved properties and 5,000 hard copies are printed and distributed. In addition, a digital version of the directory is distributed far and wide. View the 2013 TAG Approved Directory here.
- Travelocity Partnership: TAG Approved is the official partner of Travelocity, which provides TAG Approved hotels exclusive listings on Travelocity’s microsites – www.GayTravelocity.com and travelocity.com.mx/lgbt. This benefit is only available for accommodations that are Travelocity merchants.
- TAG Approved Logo Usage: Your hotel is authorized to use the TAG Approved logo on all promotional materials.
- Monthly E-newsletter: TAG Approved distributes a monthly member e-newsletter to keep you updated on TAG Approved activities and benefits.
- Education: TAG Approved invites you to participate in twelve live webinars every year. Webinars such as LGBT Diversity Training for Hotels, Twelve First Steps to Success in the LGBT Markets, and Attracting LGBT Group Business give you practical advice on how to increase your return on investment.
- Research: CMI produces an annual LGBT tourism research report and provides it to TAG Approved members at no charge.
- TAG Approved Help Desk: The TAG Approved Help Desk allows you to call or email our marketing professionals to answer your questions on how to reach the LGBT market (some reasonable time limitations do apply).
To learn more about TAG Approved, contact Glen Fishman at (415) 437-3800 or by email at glen@CommunityMarketingInc.com.
- Info and application form for your property to become TAG Approved®
- Advertise your property via our consumer email broadcast
- Advertise in our print TAG Approved® Accommodations Directory
- View a current listing of TAG Approved® Accommodations
- View our TAG Approved Accommodations Directory Online!
TAG APPROVED is a registered certification mark owned by Community Marketing, Inc.