TAG Approved Accommodations

A unique program for “LGBT-friendly” hotels, resorts and B&B’s

TAG Approved Accommodations: Presenting a unique opportunity for
“LGBT-welcoming” hotels, resorts and B&Bs to qualify with objective standards, and cooperatively reach and serve the gay and lesbian community. Register today to unlock a new world of opportunity.

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Community Marketing’s
Travel Alternatives Group (TAG)

TAG Approved was launched in 1997 to help accommodations effectively reach and sensitively serve the LGBT community. Today, more than 1,800 hotels are involved in the program, worldwide. Any LGBT-owned or genuinely LGBT-welcoming accommodation (from small boutique hotels to large, flagged chains) may participate as long as the property meets TAG’s acceptance standards. Please see application for details.

The program’s annual membership is just US$179.00, affordably priced so all properties can participate, large and small.

Being a TAG Approved Accommodation is a cost-effective way to reach gay and lesbian consumers throughout North America.

Membership includes ten practical benefits that make the $179 annual membership very cost-effective:

  1. TAG Approved Accommodations Web Directory:
    Your hotel is listed, searchable and linked on the worldwide internet directory, located at  www.tagapproved.com, along with a hyperlink so consumers can go directly to your website.
  2. 2012 Gay & Lesbian Travel Directory:
    Your hotel is listed in the 2012 Gay & Lesbian Travel Directory. This attractive 200-page resource book  is distributed by direct mail to top LGBT travelers, travel agents, meeting planners and press. 20,000 copies of the directory are published. Next issue: March 2012. View our Gay & Lesbian Travel Directory online!
  3. 2012 TAG Approved Hotel Directory:
    Your hotel is listed in the TAG Approved® hotel directory.  This publication includes a list of all TAG member properties, and is distributed through direct mail, and by CMI staff at LGBT events and conferences worldwide. 10,000 copies of the directory are published. View our TAG Approved Hotel Directory online!
  4. Travelocity Partnership:
    TAG is the official partner of Travelocity, which provides TAG hotels exclusive listings on Travelocity’s gay microsite  www.GayTravelocity.com.  This benefit is only available for accommodations with existing Travelocity partnerships. If your hotel does not yet have this partnership, TAG will connect you to Travelocity for further information.
  5. TAG Approved Logo Usage:
    Your hotel is authorized to use the TAG Approved® logo on all promotional materials.
  6. Monthly E-newsletter:
    TAG distributes a monthly member e-newsletter to keep you updated on TAG activities and benefits.
  7. Education:
    TAG invites you to participate in twelve live webinars every year.  Four of the webinars focus on how to provide diversity training in your hotel.  Additional sessions are sales and marketing trainings to help you reach the LGBT community.
  8. Research and Market Intelligence:
    CMI produces an annual LGBT tourism research report and provides it to TAG members at no charge.
  9. TAG Help Desk:
    The TAG Help Desk allows you to call or email our marketing professionals to answer your questions on how to reach the LGBT market (some reasonable time limitations do apply).
  10. Discounts from Media Partners:
    TAG partners with leading LGBT media companies every year and provides discounts to help you further promote your hotel to the gay and lesbian community. These partners are featured in the monthly e-newsletter.

To learn more about TAG, contact Glen Fishman at (415) 437-3800 or by email at glen@CommunityMarketingInc.com.

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TAG APPROVED is a registered certification mark owned by Community Marketing, Inc.