ABOUT Community Marketing & Insights
The facts are plain: As a “niche” market segment, LGBT consumers have a significant amount of discretionary income. Most critically, their spend goes to product and service suppliers that recognize their unique buying preferences and offer them differentiated value.
Community Marketing & Insights has been helping a wide variety of industry leaders master the subtleties of this market segment since 1992. Our unique and specialized services are based on 20+ years of experience and case studies, and include market research (online surveys, focus groups, intercepts, interviews, advisory boards, etc.), with our proprietary panel of over 70,000 LGBT consumers; strategic consulting; marketing planning; media buying; and marketing plan management. We produce custom, on-site training sessions, develop conferences, symposia and webinars, and speak at industry events. Whether your organization is just learning about the market or is updating its strategy, Community Marketing can accelerate your plans, reduce your risks and deliver measurable results. Because the LGBT community comprises a “slice” of the world’s population, you’ll find markets for singles, couples and families in every ethnicity. And you’ll find a world of diverse interests. Community Marketing’s proven, powerful portfolio of services helps deliver your targeted markets.
Community Marketing & Insights has earned its position as the global leader in LGBT market research and development. Through the company’s tireless efforts since 1992, “doors have opened” around the world for LGBT consumers. We have helped grow market recognition through research, media relations and education; and have brought opportunities to many of the world’s leading marketers.