CMI’s LGBT Community Research Practice
CMI’s 8th Annual LGBT Community Survey®
To join CMI’s LGBT Research Panel, please click here.
Up to 45,000 LGBT consumers from 148 countries respond to Community Marketing & Insights’ annual LGBT Community Surveys®, making it the largest, most comprehensive and longitudinal study of its kind.
- Use this link to obtain a complimentary copy of CMI’s 8th Annual LGBT Community Survey report:
CMI’s 8th Annual LGBT Community Survey (September 2014)
- Watch a 30-minute webinar presentation presented by David Paisley about CMI’s 8th Annual LGBT Community Survey. (Download; 30mb)
- Press release about CMI’s 8th Annual Gay & Lesbian Community Survey
Click here to download CMI’s Approach to Market Research. Click here to download a profile of CMI’s 70,000+ LGBT Consumer research panel. To receive research announcements and updates, please be sure to sign up for our email list.
- Respondents are derived from 250+ partner organizations such as international LGBT events, including Pride in London, San Francisco and Melbourne; film festivals, community centers and business associations; and a wide variety of global LGBT print, Internet, mobile, blog, radio and TV media including Gay.com, Advocate, LogoOnline, Pink Banana, Curve, Instinct, Adelante, Grindr, Queerty, Towleroad, Gaypedia, Gaydar, LOTL, QX Sweden, Xtra Canada, Gay Calgary, Spartacus, GayCities, Facebook, Twitter, etc. as well as Community Marketing’s own proprietary survey panel developed since 1994.
- CMI’s proprietary survey panel consists of 70,000+ LGBT consumers worldwide.
- The findings represent the “OUT” LGBT consumers who can be reached using their preferred communications channels.
For our USA reports, geographic distribution is similar to findings of the Census Bureau for same-sex couples. However this study includes single respondents who are not quantified in Census data.
Never before has an LGBT research study been based on a sample size of such proportion, and from such a broad spectrum of consumers. The resulting LGBT Consumer Index(TM) reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come.
|USA LGBT RESPONDENTS|
|TOTAL US RESPONDENTS (2014)||34,415|
|SAMPLE 2014 DEMOGRAPHICS…|
|SAMPLE 2014 PURCHASE FINDINGS…|
|PURCHASED A HOME IN THE PAST 12 MONTHS||5%|
|PLAN TO PURCHASE A HOME IN THE NEXT 12 MONTHS||8%|
|PURCHASED A MAJOR VACATION (5 NIGHTS+) IN THE PAST 12 MONTHS||39%|
|PLAN TO PURCHASE A MAJOR VACATION (5 NIGHTS+) IN THE NEXT 12 MONTHS||46%|
|DRINK WINE WEEKLY||44%|
|DRINK BEER WEEKLY||42%|
|DRINK SPIRITS OR COCKTAILS WEEKLY||49%|
|SAMPLE 2014 PAST 12 MONTH PURCHASES…|
|PERFORMING ARTS TICKETS||60%|
|MAJOR KITCHEN APPLIANCES ($500+)||10%|
|SAMPLE 2014 WEEKLY ACTIVITY FINDINGS…|
|LIKED A BUSINESS ON FACEBOOK||52%|
|READ LGBT BLOGS/WEBSITES||61%|
|CLICKED ON A FACEBOOK AD||31%|
|CLICKED ON A MOBILE APP AD||42%|
|USE LGBT MOBILE APPS||22%|
|OTHER SAMPLE 2014 FINDINGS…|
|CARE FOR PETS||66%|
|SHARED OR RETWEETED A COMMERCIAL AD OR ANNOUNCEMENT||14%|
|TWEETED DURING A TELEVISION SHOW USING A RECOMMENDED #HASHTAG||9%|
|TUNED INTO A TELEVISION SHOW AFTER SEEING RELATED TWEETS||9%|
|USED SOCIAL MEDIA TO VOICE A POSITIVE EXPERIENCE WITH A BRAND OR PRODUCT||34%|
- Keep up to date on CMI research. Please join our research news list. We’ll let you know when new studies are available to download.
- Ask about our custom research practice to help fine-tune your strategies and improve ROI. Email CMI’s LGBT Market Research + Development Lab®
- To join CMI’s LGBT Community Research Panel, please click here.