CMI’s LGBT Community Research Practice

CMI’s 7th Annual LGBT Community Survey®

To join CMI’s LGBT Research Panel, please click here.

Up to 45,000 LGBT consumers from 148 countries respond to Community Marketing & Insights’ annual LGBT Community Surveys®, making it the largest, most comprehensive and longitudinal study of its kind.

Click here to download CMI’s Approach to Market Research. Click here to download a profile of CMI’s 70,000+ LGBT Consumer research panel. To receive research announcements and updates, please be sure to sign up for our email list.

Methodology

For our USA reports, geographic distribution is similar to findings of the Census Bureau for same-sex couples. However this study includes single respondents who are not quantified in Census data.

Never before has an LGBT research study been based on a sample size of such proportion, and from such a broad spectrum of consumers. The resulting LGBT Consumer Index(TM) reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come.

USA LGBT Respondents
Total US Respondents (2013)15,583
Sample 2013 Demographics Include…
Median Age48
Live with a partner47%
College graduates55%
Are employed68%
Annual HHI>$50K60%
Sample 2013 Purchase Findings (past 12 months) Include…
Home6%
Major Vacation (5+ Nights)40%
Car18%
Smartphone39%
Laptop Computer19%
HGTV23%
Furniture30%
Tablet Computer22%
Performing Arts Tickets63%
Major Kitchen Appliances15%
E-Reader12%
LGBT Fundraising Gala Tickets25%
Sample 2013 Weekly Activity Findings Include…
Drink Spirits or Cocktails45%
Drink Beer39%
Drink Wine39%
"Liked" a business on Facebook40%
Clicked on a Facebook ad31%
Read LGBT Blogs/Websites65%
Clicked on a mobile app ad15%
60% Regularly Donate to 1+ Nonprofits or Charities…