CMI’s LGBT Community Research Practice

CMI’s 9th Annual LGBT Community Survey®

To join CMI’s LGBT Research Panel, please click here.

35,000 LGBT consumers from over 100 countries responded to Community Marketing & Insights’ 9th annual LGBT Community Survey®, making it the largest, most comprehensive and longitudinal study of its kind.

Click here to download CMI’s Approach to Market Research. Click here to download a profile of CMI’s 70,000+ LGBT Consumer research panel. To receive research announcements and updates, please be sure to sign up for our email list.

Methodology

For our USA reports, geographic distribution is similar to findings of the Census Bureau for same-sex couples. However this study includes single respondents who are not quantified in Census data.

Never before has an LGBT research study been based on a sample size of such proportion, and from such a broad spectrum of consumers. The resulting LGBT Consumer Index(TM) reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come.