The facts are plain:
Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income of any niche market. And it’s a sizeable niche: LGBT consumers make up 5% or more of the U.S. consumer market. Community Marketing will help you connect with this influential demographic.
Accurate, targeted market intelligence
Utilizing quantitative and qualitative market research methodologies, Community Marketing helps companies better understand and more effectively reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more.
The largest, most representative panel
With nearly 20 years in business, Community Marketing has developed a research panel of more than 60,000 LGBT consumers. We’ve partnered with media outlets and LGBT oriented organizations and events throughout the country and around the world to recruit our qualified panel that’s geographically representative of the LGBT population.
Candid responses, honest feedback
As an LGBT-owned and –operated firm, we’ve established trust with our panelists. We speak their language and know how to communicate effectively with them. As a result, our panelists are willing to talk with us frankly and frequently, even about sensitive issues.
About Community Marketing, Inc.
Since 1992, Community Marketing has provided market research, strategic consulting and marketing planning services to a wide variety of clients. We’ve provided LGBT consumer intelligence to market leaders like Wells Fargo Bank, ABSOLUT Vodka, Travelocity, MetLife, MillerCoors, Stockholm Tourist Board, E&J Gallo Wineries, Chicago History Museum, Target Brands, Hyatt Hotels & Resorts, Japan National Tourism Organization, and many others, as well as the University of Pennsylvania, Kaiser Family Foundation and the U.S. Government (Census Bureau and HUD). We’ve completed hundreds of custom quantitative and qualitative research projects for clients worldwide. We also present public and custom on-site educational seminars and workshops. In 2012, Community Marketing will host educational symposia on four continents. Learn more on our website, www.communitymarketinginc.com.
CMI’s LGBT Consumer Panel
60,000+
Gay, lesbian, bisexual and transgender consumers
46 median age
66% college grads
81% are employed
66% hhi >$50K
60% own a home
88% own a car
65% own a smart phone
40% drink wine at home weekly
69% enjoy drinks at bars and restaurants
spend $100 at bars & restaurants per week
37% make purchasing decisions at work
67% are on Facebook
12% blog daily
12 mo. purchases
smart phone: 37%
laptop computer: 26%
hdtv: 25%
automobile: 18%
major vacation 28%
furniture 25%
primary home 6%
tablet computer 14%
To join CMI’s LGBT Research Panel, please click here.
For updates on recent incentive winners, please click here.
Download and print our Panel Profile sheet.
