PRODUCING TRUSTED LGBTQ RESEARCH & INSIGHTS FOR 25+ YEARS

LGBT Research

Gain the latest insights into the LGBTQ community

CMI’s 13th Annual LGBTQ Community Survey® attracted 32,000 participants representing 130 countries, making it the largest study of its kind in the world.

Click here to request a free USA Report.

Connect with and engage the LGBTQ community:
Your journey begins with market insights

Community Marketing & Insights (CMI) is the world’s leading LGBTQ market research firm, and is 100% LGBTQ-owned and -operated. For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community.

Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community.

LGBTQs comprise a “slice” of the world’s population. There are markets for singles, couples and families across ethnicity, age and gender. We are citizens, consumers, influencers, students, seniors, business owners and employees. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments.

CMI’s proven, powerful portfolio of services identify, quantify and deliver specific targeted markets, yielding measurable return on your investment in the LGBTQ community.

To learn more about the LGBTQ community click here…

The LGBTQ community: Responsive and proven:

  • Immense buying power: Approaching US $1 trillion, in the USA alone.
  • Discretionary income: Significant, and spent with LGBTQ-inclusive companies.
  • Diverse: Spans all races, generations, ethnicities; singles, couples, married, families.

Connecting, engaging and ultimately marketing to the LGBTQ community comes with a deep understanding:

  • How is your company perceived among your own LGBTQ employees?
  • How the LGBTQ community views you and your category, and your competition.
  • What will it take to market effectively, to and from within the community?

This understanding starts with research and insights.

CMI Updates

LGBTQ Research Results 2018
Webinar about CMI’s 12th Annual LGBTQ Community Survey®

Join us for our free webinar presentation and discussion of the results of CMI’s 12th Annual LGBTQ Community Survey® report, recorded on July 26, 2018. This year we focused the discussion on how corporations and organizations are succeeding or failing in their corporate communications plans across sexual orientation, gender identity and ethnicity.

Serving these and many other corporations and organizations since 1992

 
 

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