Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve gay and lesbian consumers.
Audience: Marketing, advertising and PR executives of all industries who want to successfully reach gay and lesbian communities, and initiate or update effective strategies. Perfect for newbies and veterans alike!
Dedicated: Conference attendance is limited, in order to facilitate the best learning and networking environment.
Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian communities worldwide since 1992 through consumer market intelligence and strategic planning.
Pink Banana Media specializes in unique aspects of LGBT online marketing, matching a product or service to targeted online communities through geographic and demographic targeting.
Learn, review, update and strategize:
- The latest from Community Marketing’s research on over 45,000 out consumers
- Exploring diversity markets within “LGBT” and how to reach them
- Observing and anticipating LGBT trends
- Social networking, and other emerging communications opportunities
- Location/mobile marketing channels
- Lesbian market strategies
- Maximum results on minimum budgets
- Sponsorship and event marketing
- Proven techniques for measuring, monitoring and maximizing LGBT ROI
- and more.
Agenda (subject to revision)
- 8:30am-9:00am: Registration, coffee and networking
- 9:00am-10:15am: LGBT market research, best practices and case studies
- Thomas Roth and David Paisley, Community Marketing, Inc.
- 10:15am-10:30am: Coffee and networking
- 10:30am-11:45am: LGBT Social Networking 2.0
- Matt Skallerud, Pink Banana Media
- 11:45am-12:00pm: Building a comprehensive marketing plan
- Leo Cusimano, Dallas Voice
- 12:00pm-1:15pm: Luncheon “LGBT Media, past, present and future.”
- Robert Moore, Publisher, Dallas Voice
- 1:30pm-2:00pm: LGBT mobile media and search engine optimization
- Scott Gatz, GayCities
- 2:00pm-3:00pm: Multi-media panel!
- Michael Doughman, Tavern Guild
- Scott Barretto, Straight Out Media
- Dawn Meifert, Merge Media
- 3:00pm: Coffee reception and networking
Conference Registration:
- Early Registration thru Feb.29th: $95
- 2+ from the same company (through Feb. 29th): $75 each
- 5+ from the same company (through Feb. 29th) $55 each
- Registration from March 1st to March 11th, or on-site: $125 each
Registration is available online for this Conference:
Click here to visit our registration website.
If you prefer to pay by check and/or fax your registration, click here to download our pdf order form.
Stay at the Hotel Palomar, Dallas
Request the CMI Marketing Conference Block to ensure you receive the special guest room rate of $169.00 plus tax. To make reservations at Hotel Palomar, please call 214-520-7969; toll-free at 800-618-1090. The cutoff date to make discounted reservations is Feb 7, 2012, so book now!
Cancellation policy for Conference: Refund less $30 fee on cancellations received by March 7, 2012. No refund for later cancellations or no-shows.
