CMI’s 3rd European Symposium
on Gay & Lesbian Tourism
will be held on 14 September 2012
Hotel Mercure Compans Caffarelli
Toulouse, France
Presenting a comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travelers.
Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to successfully reach North American and European gay/lesbian visitors, and initiate or update effective strategies.
Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment.
Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian communities worldwide since 1992.
Through nearly two decades of dedicated consumer surveys, focus groups, field studies, advisory boards and customer service surveys, we have attained an unparalleled level of insight into the many diverse communities that comprise LGBT. Gain practical take-aways and new approaches from our own team, and from key European strategic partners.
Learn, review, update and strategize:
- Review research on North American and European LGBT travelers
- Internet and email marketing, social networking, and other emerging communications technologies
- Exploring regional markets across Europe, and how to reach them
- Focus group insights and trends
- Maximising print advertising and PR results
- Direct response marketing outreach
- Proven techniques for measuring, monitoring and maximizing ROI
- Sponsorship marketing and events, and more.
The agenda will be posted when finalized. For reference, you may download and view our 2nd European Symposium agenda from Zurich!
Symposium Registration
Symposium runs 09:00 to 18:30, including refreshments, lunch and reception.
Plenary presentations will be available in French and English.
Registration options:
- Early registration: €130
- Standard registration: €165
- Two registrations from the same organization: €235
- On-Site registration: €200
