2007 Gay Consumer Index
2007 Lesbian Consumer Index
Table of Contents
Executive Summary............................................................................................... .
Demographics...................................................................................................... .
Age.................................................................................................................... .
Geographical Distribution......................................................................................... .
Occupation........................................................................................................... .
Relationship Status................................................................................................ .
Children.............................................................................................................. .
Ethnicity.............................................................................................................. .
Household Income................................................................................................... .
Home Ownership..................................................................................................... .
Pet Guardianship.................................................................................................... .
Psychographics and Motivations.......................................................................... .
Advertising........................................................................................................... .
Employment Policies................................................................................................ .
Sponsorships........................................................................................................ .
Impact of Ads for Alcohol......................................................................................... .
Retirement Planning................................................................................................ .
Social Recognition................................................................................................. .
Homosexuality as a Divisive Issue................................................................................. .
Terminology for LGBT Communities............................................................................. .
Activites............................................................................................................... .
Social Activities..................................................................................................... .
Dining Out......................................................................................................... .
Fine Dining..................................................................................................... .
Spending on Dining............................................................................................ .
Consumption of Alcoholic Beverages............................................................................ .
Preference of Spirits.............................................................................................. .
Preference of Vodka Brand..................................................................................... .
Movies................................................................................................................ .
Internet Time......................................................................................................... .
Online Purchases................................................................................................. .
Online Banking.................................................................................................... .
Time Watching TV................................................................................................... .
TV Networks Most Watched..................................................................................... .
Publications.......................................................................................................... .
Purchases............................................................................................................ .
Credit Cards......................................................................................................... .
Preference of Credit Card Brands............................................................................... .
Electronics.......................................................................................................... .
Downloaded Music / Video....................................................................................... .
Home Computer.................................................................................................. .
HD or Plasma TV................................................................................................. .
MP3 Player........................................................................................................ .
Satellite Radio..................................................................................................... .
Video Recorder / TIVO............................................................................................ .
Cell Phone......................................................................................................... .
PDA................................................................................................................ .
Digital Camera / Video Recorder................................................................................ .
Spending on Coffee................................................................................................. .
Spending on Water / Sports Drinks.............................................................................. .
Clothing.............................................................................................................. .
Travel................................................................................................................. .
Plans to Purchase Real Estate................................................................................... .
Services.............................................................................................................. .
Charity............................................................................................................... .
Automobile Type..................................................................................................... .
Frequency of Purchase........................................................................................... .
Criteria for Purchasing Vehicles................................................................................. .
Health and Fitness............................................................................................... .
Vitamins............................................................................................................... .
HIV Status........................................................................................................... .
Last Tested........................................................................................................ .
Internet Purchases.................................................................................................. .
Politics................................................................................................................ .
Presidential Election............................................................................................... .
Mid-Term Election.................................................................................................. .
Gay Marriage........................................................................................................ .
Financial Contribution............................................................................................. .