Community Marketing Presents
1st Asian Symposium on Gay & Lesbian Tourism
28 November 2011 • Le Meridien Hotel, New Delhi, India
New Delhi, 27 September 2011 – Tourism and hospitality professionals from across India and throughout Asia will convene in New Delhi on 28 November, for Community Marketing’s 1st Asian Symposium on Gay & Lesbian Tourism, in partnership with American Airlines, Tourism Thailand, Out Journeys, IGLTA, Traveltechie.com, Pink Banana Media and Go India Journeys.
The Symposium features educational presentations and networking opportunities for government tourism offices, visitor bureaus, destination management companies, meeting planners, and travel suppliers including airlines, hotels, tour operators, etc. Topics include market research, sales, marketing, advertising, web 2.0, public relations, meetings and events; many illustrated by case studies.
To learn more about speakers and topics, and to register, please visit the Symposium website.
India: Enormous interest among LGBT Travelers
India was selected to host the 1st Asian Symposium on Gay & Lesbian Tourism due to its recent emergence on the global “gay map,” resulting from the cancellation of Section 377 banning same-gender relations.
Symposium organiser Community Marketing, Inc. (CMI), founded in 1992, is the world’s leading LGBT (lesbian, gay, bisexual, transgender) tourism research, communications and marketing agency. Recent research among 3,865 American LGBT consumers conducted by CMI demonstrated the pent-up demand for visiting India.
- When past LGBT visitors to India were asked if they would return, over 80% indicated, “yes.”
- Culture, history, temples/religion/spirituality and cuisine are the top activities and interests
- 35% of past LGBT visitors to India had been there multiple times.
“The research found that among gay men, India ranks as the #2 desired cultural/adventure destination just behind Thailand, but ahead of China, South Africa and Japan,” Said Thomas Roth, Founder and President of Community Marketing. “India is the #1 desired destination from this list among lesbians surveyed. At the Symposium, Mr. Roth will present CMI’s latest research findings and trends affecting the future of gay tourism and hospitality.
Global LGBT Media to Visit India for the First Time
In conjunction with the Symposium, New Delhi-based Out Journeys is hosting the first-ever LGBT Journalist Tour. Representatives of the leading LGBT print and online media from the USA, Canada, Germany and Australia will start their tour by participating in the Symposium, followed by a tour of New Delhi. The itinerary continues with visits to Agra, Fetehpur Sikri and Jaipur. They will then enjoy the experience of an overnight train trip to Varanasi, where they will be immersed in Hindu and Buddhist culture and history, before returning to New Delhi and their return flights. India is expected to be featured in gay travel publications and websites around the world as a result of this initiative.
“The Symposium and the LGBT Journalist Tour are dreams come true for me,” said Mr. Roth. “I have visited India about 15 times since 1980, exploring its diversity from Kanyakumari to Gangtok, from Kolkata to Mumbai, to enjoy the people, cultures and arts of this wondrous country. With the elimination of Section 377 and the new emergence of the LGBT communities of India, I can now bring my LGBT tourism marketing skills together with my passion for India.”
About Community Marketing, Inc.
The 1st Asian Symposium on Gay & Lesbian Tourism is presented by Community Marketing, Inc., TAG Approved Accommodations and GLCVB, in partnership with Tourism Thailand, Out Journeys, American Airlines, IGLTA, Traveltechie.com, Pink Banana Media and Go India Journeys.
Each year at Community Marketing conferences around the world, tourism professionals representing such diverse cities and countries as Sydney, Buenos Aires, Sao Paolo, Montreal, Toronto, Dallas, Miami, New York City, Japan, Nepal, Britain, Germany, Sweden, Canada, Mexico and others share their knowledge on the dynamic changes in gay and lesbian tourism.
Community Marketing, Inc., founded in 1992, is the global leader in LGBT tourism research and marketing. Clients include the tourism offices of such diverse destinations such as Japan, Canada and Switzerland, and city tourism offices such as Stockholm, Toronto, New York City, Los Angeles, and San Francisco. CMI produces the International Conference on Gay & Lesbian Tourism, now in its 12th year, as well as workshops and symposia in Europe, Latin America and Asia, and publishes the Annual Gay & Lesbian Travel Directory.
Visit www.CommunityMarketingInc.com for more information.